I think part of this is just Hollywood being out of nostalgia to milk. It’s hard to think of a tv, film, or comic that hasn’t got a film version or a reboot in the last 30 or so years. This is why Hollywood is now turning to toys and video games for content, it’s the last thing with widespread cultural relevance left.
Take a look at how that new Ghostbusters movie is doing. That film and its predecessor were absolutely begging for a younger audience to watch it yet the new one is bombing. Zoomers and gen alpha do not care about a franchise that grandpa liked 40 years ago. This is doubly true for many foreign markets where those properties were either never popular or never released, like Star Wars in China. Add to that the very American woke angle, and you get films audiences outside the US either cant relate to or outright reject.
I completely agree. The turn towards toys and video games is interesting. Video game based films have a high level of revenue from international markets, and if I had to guess I would say this has to do with more generic plots - the plots has to be simple enough to not interfere with the original game mechanics - and the appeal of a video game that was already successful in international markets.
I think part of this is just Hollywood being out of nostalgia to milk. It’s hard to think of a tv, film, or comic that hasn’t got a film version or a reboot in the last 30 or so years. This is why Hollywood is now turning to toys and video games for content, it’s the last thing with widespread cultural relevance left.
Take a look at how that new Ghostbusters movie is doing. That film and its predecessor were absolutely begging for a younger audience to watch it yet the new one is bombing. Zoomers and gen alpha do not care about a franchise that grandpa liked 40 years ago. This is doubly true for many foreign markets where those properties were either never popular or never released, like Star Wars in China. Add to that the very American woke angle, and you get films audiences outside the US either cant relate to or outright reject.
I completely agree. The turn towards toys and video games is interesting. Video game based films have a high level of revenue from international markets, and if I had to guess I would say this has to do with more generic plots - the plots has to be simple enough to not interfere with the original game mechanics - and the appeal of a video game that was already successful in international markets.
Fascinating analysis. Thank you!
You're welcome!